Our Off-Market Process

View from a historic property in Zug overlooking the old town’s rooftops – discreet real estate atmosphere in a protected setting

– personal, confidential, goal-oriented

Discretion does not happen by chance – it is the result of a clear and structured process. Anyone looking to sell a property Off-Market needs more than restraint.
An Off-Market sale requires sensitivity, experience, and a defined strategy. At ASHRA Immobilien, we guide this path with structure – discreet, professional, and efficient.

The process is designed so that property owners retain full control – from the very first thought to the successful completion.

Initial Assessment in a Protected Setting

Every Off-Market placement begins with a discreet analysis. We examine whether the property is suitable for an Off-Market sale – and which factors will be decisive for the transaction.
Everything remains strictly confidential, without any public exposure.

Analysis of off-market properties using a detailed checklist in a protected setting   Security and confidentiality in compiling and handling sensitive property data     Discreet and confidential property brokerage without public exposure

Goal Definition & Preparation

Based on the owner’s situation, we define the right framework for the sale. The owner’s needs always come first.

Owner and ASHRA Immobilien exchange to define objectives together     Clear goal definition for a structured off-market property sale   Objective setting in the off-market process with a structured path to completion

Preparation of Property Data

We compile all relevant information and prepare it specifically for selected buyers. Everything is presented in a clear structure and with the highest level of discretion.

Consolidation and preparation of relevant property documents for selected buyers       Organized collection of property documentation for discreet sharing     Selection of qualified buyers from a confidential network

Selection & Approach of Qualified Buyers

Only carefully chosen contacts from our network are considered.
Details are shared exclusively when there is real interest and a genuine match. The Off-Market process remains controlled, transparent, and free of scatter losses.

Careful choice of suitable buyers for a discreet property transaction       Discreet approach to vetted buyers via phone and email     Our Swiss network of verified and qualified real estate buyers

Coordination & Alignment

If interest develops, we take over the coordination. Whether arranging viewings, providing documentation, or clarifying questions – the process stays lean and professional.
Owners remain involved, but always in the background.

Owner remains in the background while ASHRA Immobilien coordinates with buyers     Coordination and scheduling of appointments in the off-market process     Ongoing communication and professional alignment during the transaction process

Completion – Under the Owner’s Direction

Negotiations are conducted directly by the owner. This ensures full control over terms, pace, and decisions.
We provide guidance and structure if desired – but since we do not act as traditional brokers, the full proceeds remain with the owner.

Owner negotiates directly with buyers, ASHRA Immobilien provides advisory support     Completion under the owner’s direction with structured guidance     Full sales proceeds remain with the owner – no broker commission

Related Content
Off-Market Properties
Advantages of Off-Market Property Sales
What We Are Looking For
Confidential Advisory
Discreet Contact
Off-Market FAQ

Contact us

Our Off-Market process creates exactly the framework that confidential property transactions require – and one that is more in demand today than ever before.

ASHRA Immobilien
Haslendörfli 2
8862 Schübelbach

+41 44 552 49 40
info@ashra.ch

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We are available all year round – even outside regular office hours.